All companies that expand globally or provide products to culturally diverse customers run into problems. Learn what companies such as IBM, Starbucks, Procter & Gamble, Intel and Disney have discovered (often the hard way) and how you can benefit from those lessons. This session gives real-life examples that support the concept ofthink globally, but act locally, and is a "must" for groups that serve a culturally diverse customer base either domestically or internationally.

The globe is shrinking. Is your business expanding? As the frequency of our interactions with people from cultures different than ours increases, we need to develop new attitudes and behaviors to be successful in a global economy. This session examines six key areas which plague many organizations when working internationally or with culturally diverse audiences, then presents vital strategies for overcoming them.