The global economy is creating incredible growth opportunities, even at home … if you know where to look and what to do. Backyard Globalization means the face of today’s customer is changing, even in domestic markets. What are the obstacles? What are the opportunities? Are you prepared?
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The Changing Face of Today’s Customer: Backyard Globalization is Here to Stay. Are You Prepared? |
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The Globe is Shrinking: Is Your Business Expanding? |
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Common Sense Versus Cultural Sense: Avoiding Mistakes Made by Every Global Company |
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Think Globally, Act Locally: Using international Strategies in a Domestic Market |
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Are you leveraging your international presence? Doug shares a story about Tokyo Disneyland’s Haunted Mansion that will scare you! |
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Doug shares a story about how Canada’s Bell Mobility turned global understanding into domestic success. |
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Doug shares stories from Procter & Gamble about how they used "style switching" to create seamless connections with their market in Japan & Europe |
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Doug’s international experience began at the age of 16 when he began studying Japanese. He developed a passion for the study of other cultures and after earning a graduate degree and becoming fluent in Japanese, Doug was hired by Disney. Fast-tracked into management, Doug was on the start-up team for their first international theme park, Tokyo Disneyland, a rousing success story. Doug worked with Disney’s top executives and board members, preparing him for leading their training division upon returning to headquarters.
Following his work with Disney, Doug became a founding member of an international consulting firm with a professor from
Stanford University. Their work focused on helping multinational corporations succeed in the global marketplace. In addition to his speaking career, Doug currently works as a consultant to organizations interested in addressing the needs of their diverse employee and customer base. He has coached numerous Fortune 500 companies in adapting their approach to dealing with a changing market and an international audience.
Doug personalizes this presentation to address the specific needs of the client by including thought-provoking activities, success stories and learning modules to reinforce key messagesoug customizes all presentations. Needs assessment time with Doug is included with every presentation. Great attention to organizational challenges and/or mission is considered when designing a client?s presentation. Presentations may be a 1-hour keynote or up to 3 hours in a workshop format. Global Competitiveness, Culture and Diversity may contain any of the following learning modules.
The era of Backyard Globalization is upon us. International markets have come to you. How is your company tapping into the ever-growing cultural diversity in which you operate? In this segment, Doug will share how some of the world’s most effective teams have leveraged diversity of language, culture & values to accomplish their goals. Attendees will be asked to assess the "global effectiveness" of their region or division.
Companies large and small are now constantly involved in projects that include the words: international, global and multicultural ? even if their client base is predominantly domestic. Learn how some of the world’s most effective teams have leveraged diversity of language, culture & values to build and maintain market share. What do they know about these concepts that could help you?
What is the connection between cultural awareness and business success or failure? and how to use knowledge of culture to one’s advantage in providing global customer service. Companies, which ignore culture, discover it as a tremendous barrier. Companies, which recognize culture and its effect on virtually every business decision, learn to celebrate and benefit from cultural differences, whether in their employee or customer base.
This segment introduces the six most common obstacles and opportunities facing every company in our new global economy. Learn, the easy way, what companies such as: Intel, Hitachi, IBM and Microsoft learned the hard way.
Communicating with people from other cultures can be massively challenging ... even if you speak their language! The world?s most effective leaders understand the following concepts of: cross-cultural communication and how they can be adopted in the workplace.
-The rugby vs. bowling communication styles: Which do you use?
-The hourglass vs. the diamond: International E-Mail Can Be Effective!
-"I Only Speak English, Now What?" Communicating Across Cultures
Want more? Check out Doug’s other speech topic pages for additional learning modules
"Thank you for helping us launch our Global Finance Diversity Day. Your message was right on target both for the live audience in the theater and for the international attendees who joined via our satellite link. We really appreciated the time you took to get to know our issues and how you wove them into compelling stories and examples. Your own international background and experience with major corporations helped support your message. I enjoyed reading your book "The Changing Face of Today?s Customer". It absolutely reflects key issues we are dealing with as our population of employees and customer grows more diverse. We would love to work with you again to build on the themes you introduced." JP Morgan Chase Bank

"Approximately 30% of the executives at our recent Worldwide Reengineering Workshop were from foreign regions. The key to your successful presentation was your ability to blend an important message with a style which is effective to an international audience. The techniques and approaches you shared will undoubtedly help our business units communicate more effectively around the globe." IBM
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"1On behalf of our OKI International Sales Team Meeting, thank you for presenting both relevant and entertaining messages. Judging by the number of people wanting one-on-one time with you afterwards, you obviously hit on key topics that sales people can benefit from right away We are off to a great start with our fiscal year and you were an important part of that." OKI Printing Solutions
