Disney University and Corporate Culture: A Crucial Lesson


It’s Hard Work: Is Your Organization Ready?

Many executives and training professionals are envious of the Dis­ney University. People think Disney trainers have an advantage. Quite a few think that if they had all that famous stuff, their train­ing programs would be equally well attended and everyone would be enthusiastic. The excuses and rationale for ineffective training programs flow like water: “If I had the staff and budget of a Disney University, life would be easy.” “If I had that kind of training environ­ment, with all those famous characters and cutesy things, I would never have problems getting people to show up. Who wouldn’t love that?” “Disney has decades of history on its side. If my company had the equivalent of Disney’s brand and legacy, I would not have to worry.”

Yes and no.

Read more in the attached link to Training Magazine.


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